About

COMING OF AGE (COA NYC), founded by Amanda Lurie in 2019, blends nostalgia and resilience into a clothing and accessories line that celebrates the journey of self-discovery.

Rooted in the concept of the uniform as a form of self-expression, COA reimagines wardrobe staples as tools for identity—offering pieces that are both essential and personal.

The brand’s ethos reflects the universal experience of adaptation, where luxury meets practicality through lightweight, organic materials, nostalgic gingham print, and innovative forms.

With a nod to retrofuturism, COA captures the spirit of youthful anticipation—looking back at what was, imagining what could be, and embracing what is still to come.

Drawing from Lurie’s sun-drenched Miami roots and her New York design sensibility, each piece tells a story of vibrant textiles and thoughtful craftsmanship.

Dedicated to sustainability, COA partners with all-women manufacturers in New York’s Garment District, ensuring both ethical production and a commitment to organic practices.

You can visit us in Brooklyn, New York at our storefront - Tangerine
Located at 616 Lorimer Street, Brooklyn, New York, 11211